IDC: Apple's iOS fell to 17% of smartphones shipped in Q1, Windows Phone passed BlackBerry

Gains made by Google's Android platform chipped away at the smartphone market share of Apple's iOS in the first quarter of 2013, while Microsoft's slow-growing Windows Phone managed to surpass BlackBerry in the battle for third place.

The latest market data released on Thursday by IDC shows that Apple's iOS accounted for 17.3 percent of smartphones shipped in the first quarter of the year, down from 23 percent a year ago. Still, Apple saw its strongest first quarter ever in terms of shipment volumes, as the company already announced last monthit shipped a record 37.4 million iPhones.

But Apple's iOS platform, which is not found on smartphones other than the iPhone, couldn't keep up the pace of growth seen by Google's Android, which is available on a multitude of devices from numerous manufacturers. 

Shipments of devices running Android surged from a 59.1 percent market share in the first quarter of 2012 to 75 percent in the same period this year. The number of Android devices estimated by IDC to have been shipped reached 162.1 million.

Google itself announced at its annual I/O developers conference on Wednesday that activations of Android devices recently surpassed the 900 million mark. Just a year ago, there had been 400 million activations, while the 100 million milestone was achieved in 2011, demonstrating the platform's accelerating growth.

With Apple and Google seeing their platforms combine to take more than 92 percent of the smartphone market, remaining competitors were left to take the scraps. Microsoft's Windows Phone took third, surpassing BlackBerry and growing its share from 2 percent a year ago to 3.2 percent in the first quarter.

Shipments of Windows Phone devices grew from 3 million in the first quarter of 2012 to 7 million in the same period this year. The quarter marks the first time Microsoft's Windows Phone platform has gone as high as third place.

Microsoft's gains were BlackBerry's losses, as the Canadian smartphone maker fell to a 2.9 percent share in the quarter, down from 6.4 percent a year ago. Just 6.3 million BlackBerry devices were shipped.

A better picture of BlackBerry's health will be made in the second quarter, when the company's new BlackBerry 10 platform and devices running it will have been available for the first three months. More than a million BlackBerry 10 units were shipped in the platform's first quarter of availability.

"Underpinning the worldwide smartphone market is the constantly shifting operating system landscape," said Ramon Llamas, research manager with IDC's Mobile Phone team. "Android and iOS accounted for more than the lion's share of smartphones in the first quarter, but a closer examination of the other platforms reveals turnaround and demand for alternatives. Windows Phone has benefited from Nokia's participation, and BlackBerry's new BB10 devices have already hit a million units shipped in its first quarter of availability."

Data scientists: hype or help?

Summary: Scale matters. Massive data - especially streaming data - requires its own ecosystem. It's not just small data made bigger.

Andrew Brust and I debated the need for data scientists. Neither of us was comfortable with the term, but there is no doubt that today analyzing big data requires a unique skill set.

The big issue is that Big Data is a couple of orders of magnitude greater scale than anything we've dealt with before. Add to that fact that we are dealing with streaming data – data that is coming in real time – that we intend to act on. This is not your father's data mining application.

Big data is often looking at what is trending. Whether it is flu or the latest on Taylor Swift, streaming data tells us where we are going, not where we've been. 

It is the predictive aspect of Big Data that calls for actual science - the making and testing of hypotheses - so we can understand which trends are are meaningful and which are spurious. If that nut can be cracked then data scientists will have earned their titles and their pay.

Check out the debate for more from both Andrew and I.

The Storage Bits take  Scaling always breaks something. Maybe not right away, but scale is consistently one of the toughest problems in computer science as well as life. 

The advent of massive storage - driven by the vastness of the Internet's content - has taken our ability to store and manipulate data beyond our current ability to analyze it for actionable information. We have a lot to learn and much to gain if we can master the information that our technology now allows us to gather.

Comments welcome, of course.  My guess is that Big Data is about where computers were in 1960. Agree?

-ZDnet